Andrea Wegner
Student at the University of Michigan
MPConnect Conference Team
MProduct
Timeline: January 2021 - April 2021
Skills: Social Media Marketing (Instagram and LinkedIn), Graphic Design,
Tools: Canva, Slack, Zoom, Google Docs
For this project, I leveraged my connections to recruit product managers to speak at the MConnect conference. I then designed and distributed marketing materials on Instagram and LinkedIn to generate interest and engage an audience. During the conference, I managed breakout rooms and helped with the transition between speakers.
Undergraduate Research Assistant
School of Information
Timeline: August 2020 - Present
Skills: Qualitative Data Coding, Inter-rater reliability, Surveys
Tools: Google Sheets, Prolific, Qualtrics XM, Slack, Zoom
Assisting with Professor O. L. Haimson’s Equitable Content Moderation research project by reviewing and coding qualitative data surrounding users' interactions with social media content moderation and assisting in writing a research paper.
Something we discovered in our research was that many other softwares do not allowed users to complete the procurement process from start to finish. To provide that within QualityTrade, we added the ability to upload, create, and send documents while negotiating deals and contracts through a transparent chat tool.
In my research I found that procurement professionals had specific certifications or requirements to fulfill when sourcing suppliers. Because of this I added the ability to filter by certification, and business minority status and made it easier to see these certifications while browsing. I also added a compare and save button.
User Experience Design and Research Intern
QualityTrade Pty Ltd
Timeline: June 2020 - August 2020
Skills: Persona, Journey Mapping, User Interviews, Wireframing, Prototyping
Tools: Figma, Slack, Skype, Google Docs
I joined the team at the start of the redesign of QualityTrade's B2B site. Our goal was to increase overall usability and make the site more attractive to a new market segment. I began by familiarizing myself with the QualityTrade website, its customers, and its competitors. I then worked with another intern to design and conduct interviews of individuals within the new target groups. I then compared our findings to the features available on QualityTrade as well as its competitors. I identified five key updates to improve the usability and appeal of the site. I then worked with the lead UX designer to create wireframes and an interactive prototype.
FoodThought Application Concept
Timeline: November 2020 - December 2020
Skills: Persona, User Interviews, Usability Testing, Wireframing, Prototyping
Tools: Adobe XD, Figma, Zoom, Google Docs
FoodThought is a meal planning application I created for my Digital Product Design class through the University of Michigan's Center for Entrepreneurship (ENTR 390). People with dietary restrictions often struggle to find recipes that are delicious and fit their needs. FoodThought gives users the ability to find recipes, filter by dietary restrictions, and plan meals by the day or week.
Civic Engagement in Ann Arbor During COVID-19
Timeline: May 2020
Skills: Persona, Journey Mapping, Empathy Mapping, Secondary Research, Surveys, User Interviews
Tools: Miro, Mural, Slack, Zoom
As part of the School of Information's UX Research in the Public Sector course (SI 350), small teams reviewed Ann Arbor residents' interactions with city hall and neighborhood construction projects during the COVID-19 pandemic. After conducting secondary research, developing surveys, and interviewing city residents, the teams analyzed findings to identify how to best enhance these interactions. My team was responsible for reviewing and presenting secondary research, however, we still contributed to all aspects of the project. The final report was presented to the Ann Arbor City Government.
Marketing and Communications Intern
Troon Privé at Knollwood Country Club
Timeline: May 2019 - August 2019
Skills: Graphic Design, Social Media Marketing (Facebook & Instagram), Newsletters
Tools: Canva, MailChimp
This project focused on enhancing the club’s social media presence, promoting events, and publishing the weekly newsletter. Increasing the frequency of posts to their Facebook and Instagram pages with the details of upcoming events as well as informal pictures of members enjoying club activities drove additional engagement. Content developed for email campaigns to market events were also incorporated into social media posts and club newsletters. These efforts delivered a 5% increase in the open rate for the club newsletter.