How might we create an easy way for newsletter writers to know how well their subscribers receive their publications.

Use industry standards to create a first draft

I created a dashboard that presents graphs and user feedback. My experience informed me that this was the best way to present information because everything could be reviewed and analyzed in one place. The dashboard includes graphs showing the percentages of how many people reported that the newsletter was great, good, or bad and a list of written responses from a survey broken down question by question.

Interview newsletter writers to understand their pain points

I conducted a series of 6 interviews of current newsletter writers to ask them about their experiences collecting feedback from their subscribers. One thing I found is that they don’t have a standard process to collect feedback so users will reply to the email with their feedback. This results in extremely long email chains, lost information, and cluttered inboxes. This lack of organization results in an inability to compare feedback over time, so writers have no idea if they’re properly implementing the feedback they received or if their reader satisfaction is increasing.

Implement feedback from users

After the feedback we received from our interviews, I added a filter to allow users to specify the dates of the data on the dashboard so they can compare their feedback from different points in time to understand if their performance is improving.

In this time, i also worked with my technical and business team to create a visual identity for our brand.

Below is the final dashboard design.